The only Klaviyo
retention agency for
dog consumable brands.
The only Klaviyo
retention agency for
dog consumable brands.
We help dog consumable brands grow retention around how dog owners actually shop - from picky eaters, allergies, refill timing, size, life stage, multi-pet households - so their emails keep customers buying and make them stick.
We help dog consumable brands grow retention around how dog owners actually shop - from picky eaters, allergies, refill timing, size, life stage, multi-pet households - so their emails keep customers buying and make them stick.
3 Ways We're Different
01
Dog Consumable Brands Only
We focus exclusively on dog consumable brand retention. Personalized flows, segments, and campaigns - built to grow LTV, deepen loyalty, and turn one-time buyers into repeat buyers.
01
Dog Consumable Brands Only
We focus exclusively on dog consumable brand retention. Personalized flows, segments, and campaigns - built to grow LTV, deepen loyalty, and turn one-time buyers into repeat buyers.
02
Subscription Done Right
Most dog brands have subscribe-and-save running but no real strategy behind it. We build the strategy: when to push it, how to talk to subscribers differently, what to do when they pause or cancel.
02
Subscription Done Right
Most dog brands have subscribe-and-save running but no real strategy behind it. We build the strategy: when to push it, how to talk to subscribers differently, what to do when they pause or cancel.
03
100% Done-For-You
We own the retention end-to-end: strategy, execution, optimization, and reporting. So you focus on your suppliers, your product, your operations, your team.
03
100% Done-For-You
We own the retention end-to-end: strategy, execution, optimization, and reporting. So you focus on your suppliers, your product, your operations, your team.
$1.5M+ in 12 months
50%+ of total store revenue attributed to email and SMS.
Case study
An Inc. 5000 dog treat brand
I helped rebuild their retention program from the ground up with humanized campaigns and flows that built real connection with customers. Email and SMS became their most profitable channel by far, with a loyal customer base behind it.
Subscription Management
Your full Klaviyo program, set up and managed for you. Welcome series, replenishment triggers, win-backs, founder-voice campaigns, and a cadence that fits how your customers really buy.
SMS Marketing
SMS that complements email. We handle list growth, compliance, and send cadence so your subscribers hear about launches, restocks, and new releases first, and feel like priority instead of part of a blast list.
Subscription Management
More subscribers, fewer cancels, higher LTV. We build the flows behind every part of the subscription lifecycle. Conversion, nurture, pause and skip recovery, cancel saves, reactivation.
Consulting
We break down your entire customer journey, find where the experience is dropping off, and spot the lowest-hanging fruit for quick wins. You walk away with a clear picture of what to fix first and where the revenue is hiding.
A/B Testing & Optimization
Ongoing testing across subject lines, send times, flow logic, and offer structure. Every decision is data-backed - we report what moved the needle and what didn't
Subscription Management
Your full Klaviyo program, set up and managed for you. Welcome series, replenishment triggers, win-backs, founder-voice campaigns, and a cadence that fits how your customers really buy.
SMS Marketing
SMS that complements email. We handle list growth, compliance, and send cadence so your subscribers hear about launches, restocks, and new releases first, and feel like priority instead of part of a blast list.
Subscription Management
More subscribers, fewer cancels, higher LTV. We build the flows behind every part of the subscription lifecycle. Conversion, nurture, pause and skip recovery, cancel saves, reactivation.
Consulting
We break down your entire customer journey, find where the experience is dropping off, and spot the lowest-hanging fruit for quick wins. You walk away with a clear picture of what to fix first and where the revenue is hiding.
A/B Testing & Optimization
Ongoing testing across subject lines, send times, flow logic, and offer structure. Every decision is data-backed - we report what moved the needle and what didn't
Other agencies vs fetchkin
generic agency approach
Pet-loss blindness: Birthday emails arriving for pets that have passed away
Pet-loss blindness: Birthday emails arriving for pets that have passed away
One-size-fits-all timing: "Running low?" emails sent way too early or way too late
One-size-fits-all timing: "Running low?" emails sent way too early or way too late
Allergy ignorance: A dog with a chicken allergy still getting emails about new chicken recipes
Allergy ignorance: A dog with a chicken allergy still getting emails about new chicken recipes
Generic copy: Email that sounds like every other ecom brand, not a brand pet parents love
Generic copy: Email that sounds like every other ecom brand, not a brand pet parents love
Customer drift to Amazon: Brands losing repeat purchases to Amazon and Chewy because email never built a real relationship
Customer drift to Amazon: Brands losing repeat purchases to Amazon and Chewy because email never built a real relationship
fetchkin: our pet-specific approach
Emails that respect grief: When a customer marks a loss, the emails stop. Give them space.
Emails that respect grief: When a customer marks a loss, the emails stop. Give them space.
Refills timed to the actual dog: We make sure customers reorder before they run out
Refills timed to the actual dog: We make sure customers reorder before they run out
Allergies remembered: Tell us once. Their dog never sees emails about it again.
Allergies remembered: Tell us once. Their dog never sees emails about it again.
Sound human: Humanized copy that actually sounds like your brand. No corporate.
Sound human: Humanized copy that actually sounds like your brand. No corporate.
Customers stay loyal: Repeat purchases stay with your brand because the relationship feels real, not just transactional.
Customers stay loyal: Repeat purchases stay with your brand because the relationship feels real, not just transactional.
Hi, I'm Tam.
I run fetchkin.
Hi, I'm Tam.
I run fetchkin.
I'm based in Sydney, Australia. For 5+ years I worked with 6-8 figure DTC brands across fashion, home goods, skincare, and more.
But one day I decided to make a big pivot. As I was researching more into pet brands, I realized how much help they actually needed.
Most were blasting the same email to every customer. Some were burning cash on acquisition with no retention system to make it profitable. Others struggled to build a proper customer journey, so buyers came once and never returned.
The challenge is - pet owners aren't like other shoppers. They treat their pets like family. The decisions are emotional and circumstantial. Generic email marketing strategies, copy and design don't work - and no retention agency specialized in pet brands to really help out.
That's how fetchkin was born. It's the only retention agency focused entirely on pet brand in the market.
The goal: to ensure your brand has a smooth customer journey, increase LTV, build loyalty, and turn one-time buyers into multi-year customers.
I'm based in Sydney, Australia. For 5+ years I worked with 6-8 figure DTC brands across fashion, home goods, skincare, and more.
But one day I decided to make a big pivot. As I was researching more into pet brands, I realized how much help they actually needed.
Most were blasting the same email to every customer. Some were burning cash on acquisition with no retention system to make it profitable. Others struggled to build a proper customer journey, so buyers came once and never returned.
The challenge is - pet owners aren't like other shoppers. They treat their pets like family. The decisions are emotional and circumstantial. Generic email marketing strategies, copy and design don't work - and no retention agency specialized in pet brands to really help out.
That's how fetchkin was born. It's the only retention agency focused entirely on pet brand in the market.
The goal: to ensure your brand has a smooth customer journey, increase LTV, build loyalty, and turn one-time buyers into multi-year customers.
Our Values
01
01
Excellence is the standard
We aim to be the most knowledgeable team in pet brand retention. We continuously analyze the biggest pet brands so our partners stay ahead.
02
02
Take full responsibility
At our core, we own what we do. We figure things out, take responsibility, and don't pass the blame.
03
03
Triple check
Every email, link, and campaign gets reviewed before it ships. We'd rather check three times than fix once.
04
04
Lead with transparency
Founders get straight answers on what's working, what isn't, and what's at risk. We hold each other to the same standard. No spin, no sugarcoating.
05
05
Do it now, not tomorrow
If you can do it now, do it. We don't push to tomorrow what can be done today.
06
06
Have each other's back
When a teammate is stuck, we jump in. We win as a team and struggle as a team. No one works alone.